Hispano Suiza Unique Tailormade, 1,904 ways to design the car of your dreams
Thanks to the Hispano Suiza Unique Tailormade Program, clients can choose between countless details for the interior and exterior of their Carmen
There are three configuration lines that reflect the main values ??of the brand’s DNA – Heritage, Sport and Elegance – from which the definitive model is configured.
Barcelona, 22 April 2021 – Hispano Suiza presents Unique Tailormade, a customisation programme that will convert each Hispano Suiza created in a unique work of art. The brand raises the concept of luxury to its maximum exponent, thus creating the concept of “Hyperlux”, which allows its discerning customers to create a totally custom-made car. In total, there are 1,904 different customization combinations, achieving unmatched differentiation.
Hispano Suiza Carmen is much more than a vehicle. Its performance, materials and technology make it a dream come true both for the Suqué Mateu family, who brought the legendary Spanish brand back to life, and for luxury car lovers. As if it were a work of art, each Carmen produced is unique, since the buyer can make countless customisations inside and outside.
It is here where the concept of “Hyperlux” is raised to its maximum exponent. The Hispano Suiza Carmen is already a highly exclusive piece, due to the fact that its production is limited to 19 units, of which only five will be built in the Boulogne version. Carmen’s design inspiration is based on the Dubonnet Xenia from the 1930s, although the technology has nothing to do with that of the past, nor with that of any other car in the market today. Proof of this are the more than 1,000 CV of power that it achieves thanks to its four permanent magnet synchronous motors housed in the rear axle, its 1,160 Nm of torque or the acceleration from 0 to 100 km/h in less than 2.6 s.
Hispano Suiza also wants its customers to turn the vehicle of their dreams into reality, and for this reason the Hispano Suiza Design Studio has created the Unique Tailormade Program based on the Color&Trim defined by the brand. Each customer will have at their disposal an internally developed customisation program to configure their vehicle. Through this, they will be able to choose between three configuration lines that reflect the main values ??of the brand’s DNA – Elegance, Heritage and Sport – and, based on these, each client will have the option of choosing different colors or materials for the interior and exterior of the vehicle, which will allow them to add a personal touch to the design and adapt it to their tastes. The colors have been named after the historic landmarks and milestones of the brand, such as Peralada Green, Swiss Red, Xenia Gray, Birkigt White or Begur Blue, among others.
Customisable exterior parts include the grille, rear-view mirrors, body colour, wheels, and air intakes; with regards to the interiors, the customer can choose different options and colors for the steering wheel, dashboard, seat upholstery or floor mats. In total, there are 1,904 possible combinations, which practically prevents two identical Hispano Suiza Carmen from leaving the Barcelona factory.
“To create the Hispano Suiza Carmen we were inspired by one of the brand’s most iconic vehicles, the Xenia Dubonnet, a vehicle commissioned by André Dubonnet in the late 1930s,” says Francesc Arenas, Design Director of Hispano Suiza. “Its futuristic lines linked the past of the brand with the present and the future that we want for the brand. We were also inspired by the art deco movement and by Mrs. Carmen Mateu, granddaughter of Damián Mateu, founder of Hispano Suiza and mother of our president, Miguel Suqué Mateu. His premise was very clear, when we were designing the interiors, he told us that the Carmen, in addition to being a Hispano Suiza, should look like one. We were inspired by the tradition of the brand and recovered all those materials that the historical Hispano Suiza carried inside ”, he points out.
With the Unique Tailormade Program we wanted to capture the most diverse possibilities of creating a unique Hispano Suiza Carmen for each client. We want these 19 units of the Carmen to be a work of art on wheels, collectibles, symbols of excellence and that each owner can participate in the customisation process of their vehicle ”. explains Francesc Arenas, Design Director of Hispano Suiza. “Starting from the original DNA and taking into account the Color & Trim of Hispano Suiza, we have created three lines of configuration – Elegance, Heritage and Sport – that reflect the main values ??of our vehicles. We are aware of the needs and desires of our buyers, so we have developed an online tool and a catalogue that will allow them to configure the design of the vehicle according to their needs. We want our customers to be able to drive the car of their dreams ”.
Hispano Suiza maintains its original essence of manufacturer of elegant, exclusive and reliable vehicles, as well as sporty and now sustainable, values that have been present in the company’s models since its founding in 1904.
About Hispano Suiza
Hispano Suiza is a historic Spanish car brand owned by four generations of the Suqué Mateu family. Hispano Suiza Fábrica de Automóvil S.A. was founded in Barcelona in 1904 by Damián Mateu, with the help of the technical director and engineer Marc Birkigt, also a partner of the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Its headquarters, technical centre and manufacturing plant are located in Barcelona (Spain). Hispano Suiza embodies a spirit that combines the pride of being a Spanish brand with a strong family legacy.
Since its foundation, four generations of the Suqué Mateu family have preserved the family brand, providing momentum and dynamism to maintain its significant heritage. Upon taking control of the company Miguel Mateu, son of the founder, continued to produce luxury high-end vehicles.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury in gastronomy and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.