An Icon Reimagined for the 21st Century: the New Land Rover Defender Makes Global Debut at Frankfurt Motor Show

By Author: admin, Date: Sep 10, 2019
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The most capable and durable Land Rover vehicle ever makes its entrance at the Frankfurt Motor Show

  • Show-stopping arrival: The New Defender makes its first appearance descending an extreme 42-degree incline, broadcast live to a global audience
  • Team Defender: Zara Tindall, Olympic medal-winning equestrian rider, and Kenton Cool, professional mountaineer, gave their seal of approval to the new model
  • Expedition 001: The durable New Defender 110, with Kenton Cool at the wheel, tackles the remote Valley of the Castles in Kazakhstan, one of most land-locked places on earth
  • Humanitarian partnership: The New Defender will join the International Federation of Red Cross and Red Crescent Societies’ global Disaster Response fleet test program next year
  • Choose your model: The Defender 110 has a starting price of $49,900 in the U.S.
  • Order books open: The Defender is available with a choice of four distinct Accessory Packs. See how your perfect 4×4 would look using the new online configurator: landroverusa.com/defender
  • See it unfold: Watch the New Defender make its global debut by visiting the Land Rover brand’s YouTube channel on September 10, 2019 at 4:00AM EDT

Product overview:

  • The new Defender is reimagined for the 21st century
  • The world’s most iconic 4×4 and the choice of adventurers and expedition leaders for more than 70 years has been reinvented with an instantly recognizable silhouette that features signature Defender elements including short front and rear overhangs
  • Durable new D7x architecture engineered to withstand the Extreme Event Test procedure, above and beyond the normal standard for SUV testing in the industry
  • New Configurable Terrain Response, Twin-speed transfer box, Locking Center Differential, Active Rear and Locking Differential allow drivers to optimize the Defender for use on various terrains
  • The new Defender debuts the new PIVI Pro infotainment system featuring an intuitive interface, while Software-Over-The-Air updates allows customers to access to the latest software updates remotely
  • Intuitive 10-inch touchscreen with standard Apple CarPlay® and Android Auto compatibility delivers enhanced user experience and broader range of functions
  • At launch the Defender 110 will be available with optional 5+2 seating and four distinct Accessory Packs (Explorer, Adventure, Country and Urban), as well as 170 individual accessories; A shorter wheelbase Defender 90 derivate will join the line-up soon after
  • Four distinct Accessory Packs are available:

Explorer Pack: The Explorer Pack is ideal for off-road adventures, equipped with a lightweight 57lbs Expedition Roof Rack, Exterior Side-mounted Gear Carrier, Wheel Arch Protection and a Spare Wheel Cover. A Matte Black hood decal, featuring ‘90’ or ‘110’ cut-out detailing, completes the Explorer Pack’s head-turning appearance

o   Adventure Pack: Ideal for time spent outdoors, the Adventure Pack features a Portable Rinse System with a 1.7 gallon (6.5-liter) pressurized water reservoir, trunk-mounted Integrated Air Compressor and Exterior Side-mounted Gear Carrier. A practical 6.3 gallon Seat Backpack, which you can take with you when you leave the vehicle, completes the interior

o   Country Pack: Designed for time spent off the beaten track, the Country Pack features rugged Wheel Arch Protection, a Bright Rear Scuff Plate, a Portable Rinse System and Full-Height Loadspace Partition

o   Urban Pack: To stand out in the concrete jungle, the Urban Pack adds a Bright Rear Scuff Plate, Spare Wheel Cover and Front Undershield while Bright Metal Pedals add to the rugged interior

  • The functional, durable and flexible interior is unique with exposed structural elements and 5+2 seating and a central front jump seat
  • The Land Rover brand’s pioneering Terrain Response® 2 technology is enhanced with standard Wade Sensing feature, while world-first off-road Configurable Terrain Response allows the driver to tailor off-road character more precisely
  • New Advanced Electrical Vehicle Architecture (EVA 2.0) underpins connected tech
  • A maximum payload of up to 1,984lbs (900kg), static roof load of up to 661lbs (300kg), dynamic roof load of 370lbs (168kg), towing capacity of 8,201-lbs and wading depth of up to 35.4in (900mm) combine to make the new Defender the ultimate 4×4 for overland adventures

(FRANKFURT, GERMANY) – September 10, 2019 – Land Rover has revealed the New Defender with a dramatic live-action demonstration of its capability at the Frankfurt Motor Show.

The new 4×4 made its first appearance by descending an extreme 42-degree incline at the show – a feat broadcasted live to a global audience of eager fans. The unstoppable New Defender is the most capable and durable Land Rover vehicle ever made and its debut in Frankfurt marked the end of its first adventure, to the Valley of the Castles in the Charyn Canyon, Kazakhstan – one of the most land-locked places on earth.

Professional mountaineer Kenton Cool drove the New Defender in Kazakhstan and he was in Frankfurt to give the new model his seal of approval alongside Olympic medal-winning equestrian rider Zara Tindall.

The New Defender completes the Land Rover dynasty, joining the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs. It will be available in 90 and 110 body designs, with up to six seats in the 90 and the option of five, six or 5+2 seating in the 110.

The range comprises Defender, S, SE, HSE, First Edition and top-of-the-range Defender X. Customers will be able to personalize their vehicle in more ways than any previous Land Rover vehicle, with four Accessory Packs. The Explorer, Adventure, Country and Urban packs each give the Defender a distinct character to help owners to make the most of their world. Exclusive First Edition models featuring unique specification will be available throughout the first year of production.

Examples of every character were revealed at Frankfurt, showing the breadth of the Defender family.

Professional mountaineer Kenton Cool, who has climbed Everest 14 times, said“The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4×4 by taking New Defender on its first expedition and the trip to remote Kazakhstan tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.”

An icon reimagined

A distinctive silhouette makes the new Defender instantly recognizable, with minimal front and rear overhangs providing excellent approach and departure angles.

Gerry McGovern, Chief Design Officer, Land Rover, said, “The new Defender is respectful of its past but is not harnessed by it. This is a new Defender for a new age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment.”

Land Rover’s new purpose-engineered D7x (for extreme) architecture is based on a lightweight aluminum monoque construction to create the stiffest body structure the brand has ever produced.

Three times stiffer than traditional body-on-frame designs, it has been engineered to withstand Land Rover’s Extreme Event Test procedures and provides the perfect foundations for the fully independent air or coil sprung suspension while supporting the latest electrified powertrains.

A choice of advanced petrol and cleaner diesel engines ensure New Defender has the power, control and efficiency for any environment, while a plug-in hybrid electric vehicle (PHEV) powertrain will join the range next year providing the prospect of EV-only progress.

New Defender features permanent four-wheel drive, a twin-speed automatic gearbox, a maximum towing capability of 8,201-lbs and a maximum static roof load of 661lbs, making it an ideal companion for overland adventures.

The Defender is also the first Land Rover to feature Configurable Terrain Response, which allows drivers to fine-tune a range of settings to suit the conditions more precisely than ever before. A new Wade program optimizes the vehicle for fording – giving customers even more confidence when tackling flooded roads and tracks. The New Defender has a world-class maximum wading depth of up to 35.4in.

Inside, the highly functional cabin design is marked out by exposed structural elements and 21st century technologies, including the state-of-the-art new Pivi Pro infotainment system. The next-generation touchscreen is more intuitive and user-friendly, requiring fewer inputs to perform frequently used tasks, while its always-on design guarantees almost instant responses. In addition Software-Over-The-Air technology, with 14 individual modules capable of receiving remote updates, ensures Defender customers always benefit from the latest software, wherever they are in the world.

Nick Rogers, Executive Director, Product Engineering, Jaguar Land Rover, said, “We’ve embraced the Defender’s stunning capability and minimalistic, functional interior to reinvent the icon for the 21st century. The New Defender gives us the licence to do things differently, to push the boundaries and do the unthinkable, without ever losing the character and authenticity of the original. From the start we had an absolute obsession with functionality beneath the skin, from choosing the right materials through to state of the art connectivity. The result is not only the most capable Land Rover ever made, but also a truly comfortable, modern vehicle that people will love to drive.”

Humanitarian partnership revealed

A Defender 110 wearing an International Federation of Red Cross and Red Crescent Societies (IFRC) livery was on the stand in Frankfurt, as Land Rover announced it will strengthen its humanitarian partnership with the IFRC by providing Defender vehicles to join in the organization’s Disaster Response vehicle assessment program. All vehicles used by the IFRC have to complete the comprehensive process before going into service on active operations.

Land Rover’s relationship with the Red Cross dates back 65 years: the first specially adapted Land Rover entered service in the Middle East as a mobile dispensary in 1954. Over the next three years, Land Rover will support disaster preparedness and response initiatives in locations including India, Mexico and Australia.

An intuitive online configurator lets customers personalize the Defender quickly and easily. To choose your perfect specification go to: landroverusa.com/defender

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