FERRARI PORTOFINO M: A VOYAGE OF REDISCOVERY

The Ferrari Portofino M, the evolution of the Prancing Horse’s 2+ GT spider, the Ferrari Portofino, was unveiled today. In a move unprecedented in the Maranello marque’s 70-year-plus history, the new car’s premiere took place entirely online. The build-up to the unveiling included the sending out of a series of newsletters to clients over recent weeks at the end of which they were given access to a platform containing exclusive videos illustrating the concept behind the car, its restyling and main technical contents.