Hyundai has taken some serious strides into the luxury car market in the past few years with the Genesis brand. The updated G90 leads the way for an all-new G80 sedan and GV80 SUV as well. With starting prices in a double-digit delta from their German counterparts, Genesis has serious potential to shake things up. People just need to be willing to give the brand a try.
Toyota sent their full-size sedan to TRD finishing school, but the wild child that emerged takes away some of the loveliness of the car on which it is based. Sometimes softer is better.